A blue sign with a diagram showing a branch off the road ahead and the following text.
Forward destinations: The NORTH; Peterboro'.
Exit destinations: Stotfold; Shefford; A507 [Hollow triangle diversion symbol].
Junction number: 10.
Baldock services are located just off this junction, but don't let the presence of a motorway service area fool you - we're about to run out of motorway.