A green sign with a diagram showing an exit branching off the road ahead and the following text.
Forward destinations: The NORTH; Newark A1 .
Exit destinations: Grantham; Gt. Gonerby; Superstore; B1174; Allington.
Junction name: GONERBY MOOR.
"Superstore" is an actual large out of town superstore, and not an unusual name for a Lincolnshire village.