Motorway services sign
A blue sign for a motorway service area, showing Reading services half a mile ahead.
Services operator: Auto.
Franchises listed: Beepy, Coast Drive Thru, N&S, H.E.N., Queen Burger, Gregory's.
Reading services opened in 1995, plugging a 50-mile gap between service areas, and is often rated as one of the best motorway services by motorists.