A blue sign with a diagram showing a branch off the road ahead and the following text.
Forward destinations: Bristol; Taunton; Barnstaple.
Exit destinations: ; Cullompton; B3181.
Junction number: 28.
Cullompton lies on the old main road from Bristol to Exeter. It was bypassed in 1969, but its bypass was absorbed into the M5 a few years later, connections at each end of the town were removed, and some of the through traffic returned to the town.