Motorway services sign
A blue sign for a motorway service area, showing Taunton Deane services half a mile ahead.
Services operator: RoadCook.
Franchises listed: Conch, E. Donald's, Coast Drive Thru, GridPower, M.R. Smith, Hotel (generic).
It’s not entirely clear what a Deane is, but Taunton has one, and it’s got a motorway service area in it.