A blue sign with a diagram showing a branch off the road ahead and the following text.
Forward destinations: The SOUTH WEST; Bristol, Stroud.
Exit destinations: ; Gloucester; (A38).
Junction number: 12.
This bit of the M5 opened in 1971, extending the motorway south from Strensham to Stroud and then Bristol, but it took until the early 2000s for sliproads to be added allowing you to exit at junction 12 in this direction.