An MS4 electronic message sign suspended over the road from a post on the left with the following text.
J15 12 MINS; J16 20 MINS; J19 36 MINS.
There are sliproads here to a works compound, which was intended to be a service area called Doxey. In the end services were built at a different site a bit further north, so if you're hoping for a bathroom break you have a few miles still to go.