Motorway services sign
A blue sign for a motorway service area, showing Keele services half a mile ahead.
Services operator: Have a Break.
Franchises listed: Fuel (generic), H.E.N., Tarbuck's, UnderPass, Fancy Supermarket, Queen Burger.
Keele is one of the UK's oldest motorway service areas, and comes complete with dining areas on the bridge, so you can look down on the passing traffic while you have your lunch.