A blue sign with a diagram showing a branch off the road ahead and the following text.
Forward destinations: SCOTLAND; Carlisle.
Exit destinations: Wigton; B5305; [Solid circle diversion symbol].
Junction number: 41.
The emptiness of the landscape through which we are passing is highlighted by the fact that the only place signposted here is Wigton, a little town of about 6,000 people that lies 18 miles away.